Which Social Media Managing Site is for You?

She[Empowers] knows that managing your business’s social media accounts can be hard. This is especially true if you are manually posting to Instagram or Facebook or any of your social media accounts. Daily manually posting takes time from your day, time that you can put towards focusing on other tasks.

By managing your social media, you can plan out your social media posts a week in advance and have those posts scheduled. When you schedule your posts, the time you would have allocated to create daily posts is free for you to engage on social media or finish that task that you’ve meant to do!

So how do you do this? You can hire a social media manager, or you can use a social media managing site.

Most social media managing sites do essentially the same thing. They have different layouts, tools, and plans. It comes down to what you think will work best for you and what you think will be the easiest to use.

Here are five great social media management sites to consider.

1. Buffer

Tell your brand’s story and grow your audience with a publishing, analytics, and engagement platform you can trust.

Buffer is one of the most straightforward social media managing sites available to businesses. It supports LinkedIn, Facebook, Instagram, and Twitter, and its pro version supports Pinterest. When you initially set up your account, Buffer automatically creates a schedule for you, morning, noon, mid-afternoon, and late at night. If the times set up don’t work for what you are trying to accomplish, you can change these times to fit your business better.

Buffer has five different service plans, ranging from free to $399/month. The paid plans have a free 14-day trial option. Choosing a plan all depends on the size of your business, needs, and social media accounts. With the free plan, one user can connect up to three social media accounts, with up to 10 posts per profile. As you move into the $15/month plan, this includes one user, eight accounts, and 100 queued posts per profile.

Price: Free, Pro ($15/mo.), Premium ($65/mo.), Business ($99/mo.)

2. Later

#1 marketing platform for Instagram

If your business focuses it’s online marketing and customer interaction mainly on Instagram; then this is the platform for you!

Later mainly focuses on Instagram; however, it does support Pinterest, Facebook, and Facebook. This managing site is set up with a visual content calendar. Once you upload your photos, you can drag and drop it to the date and time that you want to schedule your post.

Price: Free, Plus ($7.50/mo.), Premium ($16/mo.) Starter ($24/mo.), brand ($41/mo.)

3. Hootsuite

Manage all your social media in one place

Hootsuite may be the most well-known social managing website; it is used by 15 million people, of which about 800 are Fortune 1000 companies.

This platform is an all-in-one platform that allows you to curate content, organize, schedule, measure your social ROI, run social media ads, and more. You can connect Facebook, Twitter, Instagram, LinkedIn, YouTube, WordPress.

Price: Free, Professional ($29/mo.), Team ($129/mo.), business ($599/mo.) They offer a 30-day free trial.

4. Sprout Social

Real people. Real brands. Real connection.

Sprout Social is a social media marketers dream! This is because of what it offers. Many of the social media services are similar to what Hootsuite offers. Still, the reason many SMM’s love is due to the site’s offering customer relationship management (CRM) features and providing amazing reports.

You can schedule multiple posts at once, stick to your schedule, and set up automatic scheduling. An exciting feature on this website is it’s publishing feature. It gives you the ability to tag updates so that you can easily recall them later for analytics purposes. 

Price: Standard ($99/mo.), Professional ($149/mo.), Advanced ($249/mo.). They offer a 30-day free trial.

5. Tailwind

Grow Smarter on Pinterest & Instagram

Tailwind is one of the few social media scheduling websites that cater to Pinterest, although it also supports Instagram. While also helping you monitor conversations, measure and view your results, and schedule posts, Tailwind also gives recommendations on how you can improve your performance on Pinterest and Instagram. 

If your business mainly focuses on Pinterest, I would suggest using this platform. Pinterest is different than other social media websites. Therefore, having/using a managing website that focuses on this particular platform is very advantageous to your business.

Price: Tailwind has monthly and annual plans for each Pinterest and Instagram. Pinterest Plus ($9.99/mo.), Instagram Plus ($9.99/mo.).

This list is just a small sampling of the social media managing sites that are out there. When looking for one to use, look at reviews, read and look over their websites, and use the free trial if they have one!
If you are not going to be managing your social media yourself, you should look into hiring a social media manager. This was, researching social media managing sites, creating a content calendar (we’ll touch on soon), and much more is out of your hands.

She[Empowers] can help you by becoming your social media manager. For a free 30-minute consultation, visit our contact us page. To see our pricing and services we offer, visit our pricing page.

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