WEBSITE DESIGN TIPS
You are ready to take the leap from your physical location to launching an online store! You know that having an online store will compliment your existing fashion, lifestyle, or beauty bricks and mortar store, but you aren’t quite sure what you need to do to make your online launch a success. We are here to help! Here are three tips you can use today to make your website design great the first time.
1. Start with a plan
When you decided that you want to take your e-commerce fashion or beauty business to new heights, you may get caught up in all the excitement. However, you need to outline your short and long terms goals for your website before you start thinking of design layouts.
That is why you need a plan! Sit down and determine how your new website will help you reach your goals. For example, if you want to increase your revenue from a specific collection by 10%, your goal should be to generate X amount of sales for that collection from your website.⠀⠀
2. Research your industry
If you are in fashion, home decor or beauty, you can easily check out direct competitor’s websites. Use this sleuthing as a way to determine what works and what doesn’t from a customer perspective. Use that information to your advantage, so you can understand how you want your website to look and function.
3. Always have an “About Us” page
Having an about us page helps your website visitors know exactly who you are, what makes you different, and what your business offers. This is crucial to building trust online and can be useful for your SEO (search engine optimization) – especially when you list some of the products and product categories you offer.
Here is a simple example of an effective “About us” description to put on your home page:⠀⠀⠀⠀⠀⠀⠀⠀⠀
“As minimalists, we desire to see more and consume less by choosing quality over quantity.
Expressing ourselves through what we wear and how we live brings individuality and character to this world. That’s why simplicité wardrobe is here to provide a unique capsule collection to effortlessly style you for every occasion.
Explore our shop to find styles and fits that will take you from day to night – from running errands to brunch with friends to date night silhouettes. Browse wide-leg pants, silk midi skirts, and blouses that will turn heads.
Complete your outfit with minimal accessories that leave a statement, such as block heel booties and a gold dome ring. Discover our ever-growing lifestyle collection – from art pieces to coffee table books to original dinnerware.”⠀⠀
If you need help creating a website or marketing plan, reach out to us today. We have several years of experience building and maintaining fashion e-commerce websites. Just fill out the contact form below!