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How to Find Your Target Market

If you’ve ever taken a course in marketing or business, you know that knowing your target audience, who your customers are, is essential. This drives what you make/sell, how you market your business, and where. If your target market is young adults, using marketing on Facebook isn’t going to help you sell as well as …

Why You Should Shop Local

Alberta’s economy was struggling before we had to shut down our economy and quarantine. Unfortunately, we likely struggle more than other provinces, due to the decline in the economy and the extremely low price of oil. We will bounce back, but it will be a challenge but doable. So how can we help? What can …