Facebook, Instagram, and Google all allow you to set-up and run ads on their websites. But setting them up is different for each platform, and it can be challenging for a newcomer to set them up, especially if you are unsure of how and where to start.
We want to give you a few helpful tips on how you can set up and run ads and a few tips and advice on getting started.
1. Focus on Your Target Audience
She[Empowers] talks a lot about target audiences, whether that be finding them, creating an idea of how they are, etc.
Knowing who your target audience is is the most critical part of having a successful business. Having a quality product is important, but if you don’t know who you are selling to, your product won’t matter.
Once you find out and map out who your customers are, you can set up your online ads to target those specific people.
If you are a home goods store, you may market to 20-somethings, but your general target audience will be women in their 30’s to ’40s (those who most often buy your items). Then you can go even deeper to say that they will be in specific areas of your country or the world.
Some platforms will also allow you to target those who looked at similar products to you. If you know that your target audience is in their 30’s, looking for throw pillows, you can have your ad target people like that. Those that look for throw pillows on Instagram using hashtags can then get your ads because they looked at an item associated with your business.
2. Create Ads for Different Audiences
A conversion goal is the measurement of some action an individual user has done on your site. If you are only targeting your target market in a general way, this conversion goal will be low. So how do you combat this? By creating multiple ads for different audiences.
Even within a business that focuses on sells one particular item, such as clothes or jewelry, you can still break that into smaller (target) audiences. With this, you are trying to create different conversion goals.
For example, if you are a jewelry business, and you know that you mainly sell to women in their late 30’s to ’50s who want handmade jewelry, you create ads for those people. But not everyone in that target group loves necklaces or more flashy jewelry, so you need to create ads for those who like bracelets or minimalist jewelry.
Which can look something like this:
AD SET 1: People who like gemstones.
ADSET TWO: People who like minimalist jewelry.
AD SET THREE: People who like meaningful jewelry.
This way, they all get different ads that are tailored to them and their interest.
3. Monitor your Ads
Once you have set up your ads, that doesn’t mean they are done or that you let them run until your determined time! You then have to monitor them and ensure that they are performing well.
‘Tracking statistics like clicks and impressions is a great way to start. It’s also important to think about what you’re trying to accomplish with your campaign, so you can focus on the statistics that can help you achieve your goals.’ This is from Google’s support page on google ads. There are multiple ways to monitor your ads and see their conversion rate, click rate, etc.
If you find that a particular ad isn’t performing well, turn them off! There is no point in putting good money after bad. If it isn’t performing, this isn’t a failure. It is important knowledge that you can use to make your next ad better. It is a way to let you see what worked and what didn’t and take that information to make a better ad for the next time around.
Do not just set it and forget it!
4. Always Test New and Creative Ads
This point and the last go hand in hand.
As mentioned in the last point, setting an ad and forgetting it is not ideal. It is detrimental to the whole point of creating ads. Not only that, but it deters you and limits you in designing creative ads and new ads.
Seeing the same ad over and over again, especially if it isn’t effective, is boring, not only for you but also for your customers. So why keep setting and spending money on a boring ad?
Online advertising is a more affordable way to reach your audience, so why not create an ad that is eye-catching, creative, and fun? This is the place to test that new ad, see if it resonates with anyone. And if it does, then you know that you can create more ads that are similar.
Ads should be fun and eye-catching; you need to have a way to stop people who are scrolling and grab their attention.
5. Take Action
This final point may seem obvious, but at times the obvious isn’t always that.
If you see an ad set is improving, increase the budget by 10 to 20% each week. There is no rule saying that you must run new ads every week or month. If you have found an advertisement or ad set that works for you and gives you a reasonable conversion rate, use it! Increase the budget! Keep running new and different ads because you want to capture a larger audience and stick to what is working.
Creating and running ads on the internet is still relatively new, especially when you think about how old traditional advertisement is. So it can be hard, and if you are starting out, running ads, whether online or through traditional media, can be difficult and daunting.
However, it doesn’t have to be!
Hopefully, these tips will help you create an ad campaign that is creative, different, and attracts the customers you want.
For more advice or help, please contact us at email@example.com for a free 30-minute consultation or visit our pricing page to see what we can offer.